MERCEDES-BENZ
BRANDFOLIO.
BRANDFOLIO.
The relaunch of Mercedes-Benz.com as an innovative
premium brand magazine - the visual appearance,
contents and methods of the traditional website have been
changed, transforming it into an e-zine. All of the contents,
topics and messages are prepared editorially - arranged
according to relevance and topicality. Strategically,
the relaunch has accompanied the consolidation of the
entire digital Mercedes-Benz world. Platforms such as
„Mercedes-Benz.tv“, „Mercedes-Benz Reporter“ and
„Mercedes Magazine online“ have been fully integrated
and can be accessed via the seven different categories.
premium brand magazine - the visual appearance,
contents and methods of the traditional website have been
changed, transforming it into an e-zine. All of the contents,
topics and messages are prepared editorially - arranged
according to relevance and topicality. Strategically,
the relaunch has accompanied the consolidation of the
entire digital Mercedes-Benz world. Platforms such as
„Mercedes-Benz.tv“, „Mercedes-Benz Reporter“ and
„Mercedes Magazine online“ have been fully integrated
and can be accessed via the seven different categories.
GALLERY MODE.
The change to gallery mode makes it possible to experience
the contents in a visual, exploratory manner. The grid
disappears at the touch of a button - the user is shown
the articles optically via the title images.
the contents in a visual, exploratory manner. The grid
disappears at the touch of a button - the user is shown
the articles optically via the title images.
INCREMENTAL SEARCH.
An additional optical and emotional highlight is the
incremental search function. If the user enters a search
term, he receives suggested results as well as an image
preview of the articles.
incremental search function. If the user enters a search
term, he receives suggested results as well as an image
preview of the articles.
MERCEDES-BENZ.TV
The comprehensive integration of „Mercedes-Benz.tv“
gives Brandfolio new depth of content. The TV reports
complete the broad range of contents and enhance
the brand magazine's multimedia character.
gives Brandfolio new depth of content. The TV reports
complete the broad range of contents and enhance
the brand magazine's multimedia character.
THE NEW MERCEDES-BENZ HOMEPAGE.
The contents and articles are weighted and staged according to relevance when producing the page. The main navigation
and top stories are located in the most visible area. The „leading articles“, „videos“ and „other topics“ follow underneath
it. Finally, the homepage is completed with the „infotainment“ tool at the bottom of the page, which as meta-level
provides information about Brandfolio (country access, social media figures, etc.).
and top stories are located in the most visible area. The „leading articles“, „videos“ and „other topics“ follow underneath
it. Finally, the homepage is completed with the „infotainment“ tool at the bottom of the page, which as meta-level
provides information about Brandfolio (country access, social media figures, etc.).
NAVIGATION ARTICLE PAGES.
The magazine character has also been applied to the
design of the navigation for the articles. The user
moves horizontally through the pages like in a real
magazine. The templates are all restricted to a fixed
text-image relationship, ensuring that the topics
are staged as emotionally as possible.
design of the navigation for the articles. The user
moves horizontally through the pages like in a real
magazine. The templates are all restricted to a fixed
text-image relationship, ensuring that the topics
are staged as emotionally as possible.
DEVICE-INDEPENDENT.
The usage of HTML5 together with a responsive design
concept ensures that the new Mercedes-Benz.com is
optimally presented on desktop and tablet PCs as well
as on Smartphones - although the touch screen controls
on Smartphones further enhance the joy-of-use.
concept ensures that the new Mercedes-Benz.com is
optimally presented on desktop and tablet PCs as well
as on Smartphones - although the touch screen controls
on Smartphones further enhance the joy-of-use.