A car-breakdown in the middle of the californian desert. A speed date with an exciting woman inside the new Mercedes-Benz SLK. An interactive road(ster) movie, in which the user can literally take a seat, change the plot and encounter himself. Personalized movie sequences and a multi-level facebook integration make Speed Date a very individual experience.

World wide dating: The web special is already available in over 25 countries, being the core instrument of the digital campaign to launch the new Mercedes-Benz SLK.

What starts in the web is seamlessly countinued on facebook: The user can keep in touch with Ksenia on her fanpage and via several apps.

The shooting, held exclusively for the web campaign, was used to produce widespread bonus material, such as interactive youtube clips, a viral movie, Pre Roll Ads, trailer, making of and the web special of course.